Merle Norman logo with the text 'Beauty, Home & Boutique' in blue cursive font on a black background.

Welcome to

Clothing and accessories display inside a boutique store, featuring a sweatshirt with a pumpkin and pink bow, jewelry, scarves, and small gift items on a white table, with shelves of merchandise and a window in the background.
Collection of makeup products including lipsticks, compacts, and brushes, along with a takeaway coffee cup in a basket on a blue tiled surface.

Discover hand selected fashion, accessories, and cosmetics that make everyday moments feel beautiful, right here in Ashland, KY.

Look beautiful,

,feel confident,

and shop local!

Pretty Things

LIVE HERE

Find timeless looks at the Merle Norman Boutique in Ashland, KY. Here, we celebrate beauty and confidence at every age. Discover women’s clothing and accessories as well as Merle Norman Cosmetics, in our woman-owned boutique, curated to help everyone look and feel their best. We invite you to visit our retail store front located at the corner of 15th Street and Carter Avenue in Downtown Ashland, KY.

Display of boutique clothing and accessories, featuring a plaid shirt with embroidery, handbags, jewelry, and small gift items on white shelves and a clothing rack.

WOMEN’S

Collection of makeup products including two Merle Norman lipsticks, two Cheek Duo blush compacts with mirror, and two Mira D'Orman glitter tubes on a patterned surface.

BEAUTY

Children's pajama onesie with a race car pattern in red, orange, blue, and gray, with navy cuffs and zipper.
Green jacket with a duck and bird pattern, zipper front, and black trim at the collar and cuffs.
Logo for Small Fries Children's Boutique with the words 'Small Fries' in large green and gold cursive font and 'Children's Boutique' in smaller maroon capital letters.
Pink baby hat and matching knotted shirt with three buttons.
Pink cardigan sweater with blue and pink star patterns, button-up front, and fuzzy texture.

The Boutique Experience

You Can’t Get Online!

A decorative greeting card with a purple scalloped border, a faint floral pattern, and space for text in the center.

Personalized Servcie

At Merle Norman Boutique, we believe shopping should be fun. Our team takes the time to get to know you, your style, and what makes you feel beautiful. We greet you with friendly smiles and give honest advice that makes every visit special.

Blank white gift card with a decorative scalloped border on a blue background.

Our Community

Our boutique is a place where friendships are made, stories are shared, and everyone feels welcome. Whether you’re shopping with your best friend or just treating yourself, we love being part of the moments that bring our Merle Girl community together.

Two shopping gift bags with the logo 'Merle Norman' on them. The left bag is maroon with a matching maroon rope handle. The right bag is cream-colored with blue text and a decorative blue border at the top, with a blue rope handle.

Gift Ready Packaging

Every purchase from our boutique leaves wrapped and ready to give, because beautiful things deserve beautiful presentation. Whether it’s a birthday surprise, baby shower gift, or something just for you, we’ll package it with care so it’s ready the moment you walk out the door.

FIND YOUR GLOW
A silhouette of a person riding a bicycle at sunset against an orange sky.
Caden Lane logo in black text on a white background
Capri Blue logo in dark blue text.
The image features the text 'GREETINGS FROM GREENS COTTON' with a pink balloons on the top, one on each side of the text.
Sorrelli logo in black text on a white background.
Logo of Spectrum, a telecommunications company, featuring a stylized globe and the word 'spectrum' in lowercase letters.
Close-up of a clothing label reading "Made in the USA".
A close-up of a star-shaped biscuit with a facial expression, placed on a flat surface.

STYLE STARTS YOUNG.
CONFIDENCE LASTS FOREVER!

A person preparing a dish in a kitchen or restaurant setting.

We would love to see you in person!

Merle Norman Boutique is located in the heart of Downtown Ashland, Kentucky on the corner of Carter Avenue and 15th Street, with entrances on both Carter Avenue and 15th Streets.

CLOSED
11 am - 6 pm
11 am - 6 pm
11 am - 6 pm
11 am - 6 pm
11 am - 4 pm
CLOSED

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

 
Decorative storefront with signs promoting baby gifts and a new children's department, featuring large pink potted flowers outside.

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A woman browsing jewelry and plush toys in a gift shop, looking at a necklace with a whale pendant.
Hand holding a gold candle holder with a lit candle inside, in a store with shelves of various items in the background.
Three women smiling for a selfie indoors, with a background of a store or café decorated with books and signs.
Brown cardigan sweater with pink and white flower appliqués displayed on a mannequin, accessorized with layered necklaces and earrings, in a retail store.